Dan Pink: Drive – The surprising truth about what motivates us (animated video clip)

Drive: The surprising truth about what motivates us

This lively RSA talk, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.

Daniel H. Pink, the author of the bestselling A Whole New Mind, shares a paradigm-shattering look at what truly motivates us and how we can use that knowledge to work smarter and live better.

Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. That’s a mistake, Daniel H. Pink says in, Drive: The Surprising Truth About What Motivates Us, his provocative and persuasive new book. The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He demonstrates that while carrots and sticks worked successfully in the twentieth century, that’s precisely the wrong way to motivate people for today’s challenges. In Drive, he examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.


  1. Thank you for sharing Dan Pink with everyone. I’ve made his book “required” reading for my clients! I think the old “carrot and stick” technique for “motivating” others is ultimately demeaning and reduces people to being mechanistic rather than reaching into their spirit and inspiring and really developing their talents

    1. Joan – I agree. True change must come from within the spirit and out through the body. When we use or god-given strengths we engage all aspects of our being for well being…And Daneil Pink does a FAB job of showing this “shift” in consciousness. ad

  2. Well I am dumbfounded really. That was very very interesting, it resonated like something hit me in the head, yet deep down I felt I knew that. I am still reeling with thought at how easy and profound that was, and by the way, entertaining.

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